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Blvck enters Miami

Blvck is proud to announce its expansion into the U.S. with its first pop-up store within Showfields. 

The pop-up is designed with an all-black vibe. It carries bestsellers from the brand’s clothing and accessories. 

The pop-up will remain open for eight months, through the Christmas selling season and Frieze Art. It is the first physical U.S. location for the brand. 

 

@blvckparis

Blvck Paris is now available in Miami at 530 Lincoln Road @showfields 🖤 Where should we open next?

♬ Know Yourself - Drake

The company has been busy on the retail front. A pop-up opened in New Yaohan in Macau earlier in June, and a third location and a permanent one will open at the A13 in Taiwan in September. The brand will also open in Tokyo at Parco Shibuya at the end of August, followed by Osaka in the fourth quarter.

“The brand has had a lot of demand to open a physical shop in the U.S., particularly in Florida, California and the East Coast,” said Julian O’hayon, who founded Blvck in 2017. “Unfortunately, we had to delay our plans due to the pandemic, but we are beyond excited to open a space for one of our biggest markets. We recently had a great opportunity to partner with Showfields Miami, a groundbreaking retail concept store which aligns perfectly with the aesthetic of Blvck Paris. We can’t wait for our U.S. community experience and more immersive Blvck experience in Miami,” he said. 

Frequently asked questions

Only if you ignore texture and layering. A well-built all-black outfit with varied fabrics and intentional layering is far more visually interesting than a random mix of colors. Monochrome forces you to think about silhouette, proportion, and material — the fundamentals of great dressing.

Absolutely. Choose lightweight fabrics like linen, thin cotton, or moisture-wicking blends. Loose fits and breathable weaves make all-black summer outfits entirely comfortable. The idea that black "absorbs more heat" is overstated for clothing — fit and fabric weight matter far more than color.

Black is the foundation of most formal dress codes. A black suit, black tie, and black dress shoes is one of the most classic formal looks in existence. For semi-formal events, a black turtleneck under a black blazer is effortlessly sharp.

A core capsule of 10 to 15 pieces can cover virtually every daily situation. Start with the 10 essentials listed above and add specialty items — a swimsuit, workout gear, a formal suit — as needed.

Blvck Paris was founded in 2017 specifically around the all-black lifestyle, offering everything from apparel and accessories to tech products and home goods — all in black. With retail locations in Tokyo, Taipei, Hong Kong, Macau, and Kuwait, and collaborations with brands like CASETiFY, Fortnite, and Warner Bros., it's the only global lifestyle brand built entirely around the color black.

In monochrome dressing, accessories become the accent points. Black watches, matte black jewelry, dark sunglasses, and black leather goods maintain the palette while adding detail. For contrast, gold or silver hardware on bags and belts adds subtle visual interest without breaking the monochrome.