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Blvck Filter To Take Your Stories To The Next Level

In January, we launched the Blvck filter available on our Instagram page. The filter uses augmented reality to blvck out the world around you and enables you to take your Instagram stories to the next level! 

In just three months, our filter has been used over 45 millions times around the world. We are developing some new ones, follow us on our Instagram page to be the first to heard about it. 

 

@blvckparis

It’s a dark world. 🖤🥀 ##dark ##blvck ##filter ##blvckfilter ##amsterdam ##aesthetic

♬ original sound - blvckparis

 

The photo below was taken without any filters:

The same photo was taken using the Blvck Filter:

 

How to find it ? 

Go to our @black Instagram profile directly. From there, swipe right next to our photo grid to find all of the filters we have created, which will appear beneath the smiley face icon. Make sure you have the latest Instagram update and a 'not too old' device. 

Frequently asked questions

Only if you ignore texture and layering. A well-built all-black outfit with varied fabrics and intentional layering is far more visually interesting than a random mix of colors. Monochrome forces you to think about silhouette, proportion, and material — the fundamentals of great dressing.

Absolutely. Choose lightweight fabrics like linen, thin cotton, or moisture-wicking blends. Loose fits and breathable weaves make all-black summer outfits entirely comfortable. The idea that black "absorbs more heat" is overstated for clothing — fit and fabric weight matter far more than color.

Black is the foundation of most formal dress codes. A black suit, black tie, and black dress shoes is one of the most classic formal looks in existence. For semi-formal events, a black turtleneck under a black blazer is effortlessly sharp.

A core capsule of 10 to 15 pieces can cover virtually every daily situation. Start with the 10 essentials listed above and add specialty items — a swimsuit, workout gear, a formal suit — as needed.

Blvck Paris was founded in 2017 specifically around the all-black lifestyle, offering everything from apparel and accessories to tech products and home goods — all in black. With retail locations in Tokyo, Taipei, Hong Kong, Macau, and Kuwait, and collaborations with brands like CASETiFY, Fortnite, and Warner Bros., it's the only global lifestyle brand built entirely around the color black.

In monochrome dressing, accessories become the accent points. Black watches, matte black jewelry, dark sunglasses, and black leather goods maintain the palette while adding detail. For contrast, gold or silver hardware on bags and belts adds subtle visual interest without breaking the monochrome.