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Blvck is now available in NYC!

Blvck Paris, a lifestyle apparel and accessories brand, celebrated their New York City debut at the opening night of the highly-anticipated concept shop, The Den to kick off New York Fashion Week. The store is located in the heart of Soho at 69 Mercer Street is now open to the public!

 

@blvckparis New Store in NYC 📍69 Mercer Street, Soho 🥂🤩 #blvck #blvckparis #newyork ♬ suara asli - Dezalyr.

 

The official opening kicked off with a night of tunes from DJs Mai Shoshani and Adam Rabibo. Guests were able to get a first look at the retail concept shop while enjoying drinks sponsored by VOSS, Delola Spritz and Yobo Soju and bites from Regina’s Grocery. While mingling, guests were able to get semi-permanent tattoos onsite from Blvck Paris’ collaboration with Inkbox.

Now open to the public, the Den, a high-end concept shop curated by Yaron Cohen, has Blvck Paris as the anchor retail brand.  With a retail and café experience upstairs, The Den has a downstairs level with Blatt Billiards, a bar and a recording studio for those to partake in through appointment. The location has an elevated, dark interior with black marble accents and acts as a community location for those to shop, work and create

Frequently asked questions

Only if you ignore texture and layering. A well-built all-black outfit with varied fabrics and intentional layering is far more visually interesting than a random mix of colors. Monochrome forces you to think about silhouette, proportion, and material — the fundamentals of great dressing.

Absolutely. Choose lightweight fabrics like linen, thin cotton, or moisture-wicking blends. Loose fits and breathable weaves make all-black summer outfits entirely comfortable. The idea that black "absorbs more heat" is overstated for clothing — fit and fabric weight matter far more than color.

Black is the foundation of most formal dress codes. A black suit, black tie, and black dress shoes is one of the most classic formal looks in existence. For semi-formal events, a black turtleneck under a black blazer is effortlessly sharp.

A core capsule of 10 to 15 pieces can cover virtually every daily situation. Start with the 10 essentials listed above and add specialty items — a swimsuit, workout gear, a formal suit — as needed.

Blvck Paris was founded in 2017 specifically around the all-black lifestyle, offering everything from apparel and accessories to tech products and home goods — all in black. With retail locations in Tokyo, Taipei, Hong Kong, Macau, and Kuwait, and collaborations with brands like CASETiFY, Fortnite, and Warner Bros., it's the only global lifestyle brand built entirely around the color black.

In monochrome dressing, accessories become the accent points. Black watches, matte black jewelry, dark sunglasses, and black leather goods maintain the palette while adding detail. For contrast, gold or silver hardware on bags and belts adds subtle visual interest without breaking the monochrome.