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Blvck x Golden Concept

Golden Concept x Blvck - A Fusion of Swedish Luxury and Parisian Elegance

Following the resounding success of their first collaboration, Golden Concept, the Swedish leader in ultra-luxurious Apple Watch accessories, and Blvck Paris, famed for its ‘All Black’ luxury lifestyle brand, are thrilled to unveil their latest joint venture: a meticulously designed Apple Watch case. This second collaboration pushes the boundaries of luxury and sophistication, further blending the timeless elegance of Parisian minimalism with Swedish craftsmanship.

 The new collection introduces a premium case tailored for Apple Watch users who demand both style and functionality. The case is crafted from high-quality, all-black translucent nylon with meticulous detailing in black stainless steel, reflecting the distinct design philosophy that made their first collection a global success. The case is designed in 49mm for Apple Watch Ultra models, offering a versatile and elegant option for any tech enthusiast. Whether you’re a tech aficionado or a fashion enthusiast, this second release reaffirms the power of luxury in everyday wearables.

"After the incredible response to our initial collaboration, we knew we had to come together again," said Puia Shamsossadati, CEO and Creative Director of Golden Concept. "This time, we wanted to create something equally luxurious yet more versatile, offering our customers a refined accessory that complements both their tech and their personal style."

Julian O’hayon, Founder and CEO of Blvck Paris, shared his excitement: "Collaborating with Golden Concept once more feels natural. Our brands share a vision of modern luxury, and this collection of Apple Watch cases allows us to expand that vision, offering something bold and refined to our customers. We’re confident this next chapter will resonate just as strongly."

Starting December 12th, the limited-edition case will be available on GoldenConcept.com and at Select Golden Concept and Blvck Stores priced at $899USD.  

For more information, visit Blvck.com or GoldenConcept.com.

About Golden Concept

Golden Concept is the premier brand of luxurious tech accessories where design and style take center stage. Founded by Puia Shamsossadati in 2014, we are now celebrating a decade in the market. Our product range also includes mobile cases, accessories, and apparel with prices ranging from $1,000 to $250,000. Golden Concept is available at over 150 premium retail locations worldwide, as well as flagship stores in Tokyo, Taipei, Singapore, Kuala Lumpur, and Shanghai, with worldwide shipping from www.GoldenConcept.com

 

Frequently asked questions

Only if you ignore texture and layering. A well-built all-black outfit with varied fabrics and intentional layering is far more visually interesting than a random mix of colors. Monochrome forces you to think about silhouette, proportion, and material — the fundamentals of great dressing.

Absolutely. Choose lightweight fabrics like linen, thin cotton, or moisture-wicking blends. Loose fits and breathable weaves make all-black summer outfits entirely comfortable. The idea that black "absorbs more heat" is overstated for clothing — fit and fabric weight matter far more than color.

Black is the foundation of most formal dress codes. A black suit, black tie, and black dress shoes is one of the most classic formal looks in existence. For semi-formal events, a black turtleneck under a black blazer is effortlessly sharp.

A core capsule of 10 to 15 pieces can cover virtually every daily situation. Start with the 10 essentials listed above and add specialty items — a swimsuit, workout gear, a formal suit — as needed.

Blvck Paris was founded in 2017 specifically around the all-black lifestyle, offering everything from apparel and accessories to tech products and home goods — all in black. With retail locations in Tokyo, Taipei, Hong Kong, Macau, and Kuwait, and collaborations with brands like CASETiFY, Fortnite, and Warner Bros., it's the only global lifestyle brand built entirely around the color black.

In monochrome dressing, accessories become the accent points. Black watches, matte black jewelry, dark sunglasses, and black leather goods maintain the palette while adding detail. For contrast, gold or silver hardware on bags and belts adds subtle visual interest without breaking the monochrome.