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Blvck has just opened in California

We are proud to announce the US expansion with the opening of our very first mall store in California, San Jose . Blvck Paris opened in late November 2023 at The Westfield Valley Fair. The opening marks the second official location in the U.S. for the brand.

Blvck Paris, founded in 2017 by French designer Julian O’Hayon, is known for its luxurious “all black” clothing, accessories and leather goods that caters to both men and women. The brand, which previously popped up in Taipei, Japan, and New York as a part of The Den concept shop, continues to expand globally. It also has locations in Taiwan and Hong Kong.

“California’s vibrant energy and innovative spirit make it the perfect backdrop for Blvck Paris’ next chapter, especially after our successful expansion in NYC. Our new flagship store in California signifies a continuation of immersion and inspiration for our brand,” says O’Hayon.

 

 

Frequently asked questions

Only if you ignore texture and layering. A well-built all-black outfit with varied fabrics and intentional layering is far more visually interesting than a random mix of colors. Monochrome forces you to think about silhouette, proportion, and material — the fundamentals of great dressing.

Absolutely. Choose lightweight fabrics like linen, thin cotton, or moisture-wicking blends. Loose fits and breathable weaves make all-black summer outfits entirely comfortable. The idea that black "absorbs more heat" is overstated for clothing — fit and fabric weight matter far more than color.

Black is the foundation of most formal dress codes. A black suit, black tie, and black dress shoes is one of the most classic formal looks in existence. For semi-formal events, a black turtleneck under a black blazer is effortlessly sharp.

A core capsule of 10 to 15 pieces can cover virtually every daily situation. Start with the 10 essentials listed above and add specialty items — a swimsuit, workout gear, a formal suit — as needed.

Blvck Paris was founded in 2017 specifically around the all-black lifestyle, offering everything from apparel and accessories to tech products and home goods — all in black. With retail locations in Tokyo, Taipei, Hong Kong, Macau, and Kuwait, and collaborations with brands like CASETiFY, Fortnite, and Warner Bros., it's the only global lifestyle brand built entirely around the color black.

In monochrome dressing, accessories become the accent points. Black watches, matte black jewelry, dark sunglasses, and black leather goods maintain the palette while adding detail. For contrast, gold or silver hardware on bags and belts adds subtle visual interest without breaking the monochrome.